LANGUAGE STRATEGIES OF INFLUENCE IN ANTI-CRISIS COMMUNICATION OF POLITICAL DISCOURSE: LINGUISTIC-PRAGMATIC ASPECT

Abstract

The article is devoted to the linguopragmatic analysis of anti-crisis communication in political discourse in the context of contemporary challenges: social protests, the COVID-19 pandemic, migration crisis, environmental disasters, and international conflicts, particularly the Russian-Ukrainian war. The article examines specific linguistic strategies and pragmatic means used by political leaders, government representatives, and media to predict, control, and manage crisis situations. Special attention is paid to the relationship between discursive practices and their impact on public perception of messages in crisis conditions. Anti-crisis communication is defined as a special type of political discourse with heightened pragmatic intensity; the specifics of the communicative contract under crisis conditions (asymmetry, critical importance of relevance) are revealed; linguistic means such as evaluative strategies are analyzed; and the main influence strategies are identified: informing, reassurance, mobilization, attention diversion, and responsibility shifting.