PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS
type: channel
publisher: Taras Shevchenko National University of Kyiv, Ukraine
language: en
publication name: PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS
issn: 2413-5593
items: PRAGMATIC SHIFTS IN SIMULTANEOUS INTERPRETING
items: SPECIALISED LEXICON IN THE OPTIONAL COURSE ON TRANSLATION OF OFFICIAL DOCUMENTATION
items: THE INDIGENOUS COMPONENT OF ECUADORIAN SPANISH: CONTACT LINGUISTICS IN ACTION
items: LINGUOPRAGMATIC FEATURES OF ECO-NEOLOGISMS IN ITALIAN MEDIA DISCOURSE
items: FUNCTIONS OF FRENCH-LANGUAGE TOURIST TEXTS IN THE CONTEXT OF PHILOLOGICAL ANALYSIS
items: TOPONYMS IN THE CONTEXT OF LOPE DE VEGA’S WORKS
items: CULTURAL CODES IN FRENCH NEOLOGISMS: BETWEEN TRADITION AND MODERNITY
items: PERSONALISATION OF FINANCIAL DISCOURSE BASED ON MATERIAL FROM SPANISH BANKING WEBSITES
items: LINGUISTIC REDUNDANCY AS A POETICS OF THE ORDINARY IN ERIC ROHMER'S «THE GREEN RAY»
items: AUTOMATIC SPEECH RECOGNITION OF SPANISH: SOCIOLINGUISTIC FACTORS OF ACCURACY AND ERROR TYPOLOGY
items: BEZPEKA: ETYMOLOGY OF THE CONCEPT
items: LANGUAGE STRATEGIES OF INFLUENCE IN ANTI-CRISIS COMMUNICATION OF POLITICAL DISCOURSE: LINGUISTIC-PRAGMATIC ASPECT
items: ANALYSIS OF LINGUISTIC FEATURES OF CLICKBAIT IN SPANISH ONLINE MEDIA
items: EMOTIONAL VOCABULARY AS A MEANS OF CREATING AN ATTRACTIVE IMAGE OF A HEALTHY LIFESTYLE IN THE SPANISH-LANGUAGE MEDIA SPACE (BASED ON ONLINE ARTICLES)
items: ORIGIN AND EVOLUTION OF THE SPANISH LANGUAGE IN LATIN AMERICA
items: THE PROBLEM OF LANGUAGE PERSONALITY FORMATION IN CONTEMPORARY FRENCH MEDIA DISCOURSE
items: SENSE STRUCTURE OF L. CAPUANA’S NOVEL OF VERISM “THE MARQUIS OF ROCCAVERDINE”
items: THE CATEGORY OF FULL ENGLISH BORROWINGS IN CONTEMPORARY FRENCH MEDIA DISCOURSE
items: PERIPHRASTIC CONSTRACTIONS WITH GERUND IN SPANISH LANGUAGE OF THE XII CENTURY
items: MODULAR ANALYSIS OF MONO- AND POLYSYNONYMIC CONSTRUCTIONS (based on the material of modern French fiction)
items: Ukrainian translation of excerpts from the novel «Les Misérables» by Victor Hugo
items: Ukrainian adaptations of Argentine folklore works from the repertoire of Alfredo Abalos
items: THE PECULIARITIES OF TRANSLATING LEXICO-SEMANTIC STRUCTURES IN GIACOMO LEOPARDI’S POETRY
items: NARRATIVE CHARACTERISTICS OF ISABEL ALLENDE'S WORK "THE HOUSE OF THE SPIRITS"
items: COMPARATIVE PHONETICS OF UKRAINIAN AND SPANISH LANGUAGES: DIFFICULTIES FOR UKRAINIAN-SPEAKING STUDENTS
items: TYPOLOGIES OF INTERMEDIALITY IN MODERN LINGUISTICS: PROBLEMS AND PROSPECTS
items: SELECTION OF CULTURAL CODES IN ARTISTIC TEXTS: METHODS AND APPROACHES
items: THE FRENCH CULTURAL SPACE IN THE ASPECT OF AMERICANIZATION: A LINGUOCOGNITIVE PERSPECTIVE
items: COMMUNICATIVE-DISCURSIVE STRATEGIES OF CONSTRUCTING THE IMAGE OF CHINA IN THE UKRAINIAN INFORMATION SPACE
items: FUNCTIONS OF ITALIAN NEOLOGISMS IN PUBLICISTICS

PRAGMATIC SHIFTS IN SIMULTANEOUS INTERPRETING
type: item
description: The article examines pragmatic shifts in simultaneous interpreting (SI). It emphasizes how interpreters adjust meaning, tone, intent, and cultural subtleties in real time. It incorporates traditional translation theories, including John Catford's categories of shifts (structural, unit, class, and intrasystem) and Vinay and Darbelnet's techniques, before transitioning to contemporary pragmatic concepts, such as Ernst-August Gutt's Relevance Theory and Juliane House's perspectives on cultural disparities. The study used a mixed-methods approach to analyze 20 hours of audio from international summits and EU meetings between 2019 and 2024. Annotations utilize Mona Baker's shift classifications and Cecilia Wadensjö's interactional framework. Shifts are categorized into four types: explicitation (clarifying concepts, such as transforming "progress" into "concrete results"), attenuation (reducing intensity, e.g., "unacceptable" to "needs further review"), modulation of illocutionary force (altering speech acts, such as converting a question into a direct command), and cultural adaptation (incorporating culturally specific terms like "struggle" or "family" for resonance).
subject: Articles
  topic: section
subject: Simultaneous interpreting, translation, interpreting shift, pragmatic shift, translation shift
  topic: keywords
creator: Serhii Skrylnyk
rights: Copyright (c) 2025 Сергій Скрильник https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 253
ending page: 264
doi: 10.17721/2663-6530.2024.48.20

SPECIALISED LEXICON IN THE OPTIONAL COURSE ON TRANSLATION OF OFFICIAL DOCUMENTATION
type: item
description: The paper focuses on the translational approach to terminologies and special lexicon in the optional course of translation of official documentation. The aim of the paper is to propose didactic techniques in teaching specialized translation, in particular, translation of official documents. We suggest to precise the term “content-based instruction” and propose the term “content-based meta-linguistic instruction/teaching” in the context of teaching of translation where the object of studies comprises translation peculiarities of linguistic units. We emphasize the importance of knowledge of special vocabulary for future translators. The translation difficulties related to polysemic, homonymic and synonymic terms are solved by the context and discourse analyses, the frequency and the tradition of the use of lexical units. The search of translation equivalents is facilitated by the study of functional or pragmatic peculiarities of special lexicon and the structure of official documents in Spanish and Ukrainian. We recommend paying special attention to international terms which look synonymic, though they are translated differently depending on the context, such as “certificate”, “diploma”, “license”, which, in many cases, are not translated literally depending on certain document and on the Spanish-speaking country. Translators must consider the clichés used in Spanish official communication which seems less brief and dry than the Ukrainian one. The use of Subjunctive Mood and Future Simple in Spanish laws is transmitted in Ukrainian with the Present Simple of the Indicative Mood according to the established norms of use.
subject: Articles
  topic: section
subject: content-based meta-linguistic instruction, translation of official documentation, translation of terminology, translation of special lexicon
  topic: keywords
creator: Lyubov Bobchynets
rights: Copyright (c) 2025 Любов Бобчинець https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 242
ending page: 252
doi: 10.17721/2663-6530.2025.48.19

THE INDIGENOUS COMPONENT OF ECUADORIAN SPANISH: CONTACT LINGUISTICS IN ACTION
type: item
description: This article examines the influence of Ecuador’s indigenous languages, particularly Kichwa and Shuar, on the formation of Ecuadorian Spanish. Drawing on the theoretical framework of contact linguistics (Weinreich, 1953; Thomason & Kaufman, 1988; Myers-Scotton, 2002), the study analyzes the public discourse of leading Ecuadorian media outlets from 2019 to 2024 (El Comercio, El Universo, El Telégrafo, La Hora, Expreso, El Mercurio, Primicias, Crónica). Special attention is given to indigenous lexical items (minga, guagua, chakra, shungo, arraray, achachay, meset) and their integration into Spanish through semantic adaptation and morphological incorporation. The analysis demonstrates that indigenous borrowings fulfill not only communicative but also symbolic functions, serving as markers of authenticity and collective identity. The study further explains why Kichwa and Shuar – due to demographic strength, historical prestige, and sociopolitical visibility – are represented in the national public sphere, whereas other indigenous languages remain largely confined to local use. The findings suggest that Ecuadorian Spanish is best understood as a language of hybrid identity, combining the universality of the Spanish-speaking world with the cultural specificity of indigenous traditions.
subject: Articles
  topic: section
subject: Ecuadorian Spanish, contact linguistics, indigenisms, Kichwa, Shuar, journalistic discourse, linguistic identity
  topic: keywords
creator: Mariia Syzko
rights: Copyright (c) 2025 Марія Сизько https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 223
ending page: 241
doi: 10.17721/2663-6530.2025.48.18

LINGUOPRAGMATIC FEATURES OF ECO-NEOLOGISMS IN ITALIAN MEDIA DISCOURSE
type: item
description: The article examines the influence of cultural and social factors on the perception of ecological neologisms in contemporary Italian, with a particular focus on their use in mass media discourse. The aim of the study is to clarify the pragmatic features of the functioning of eco-neologisms and to identify their role in reflecting and shaping current trends in social development. The research material consists of Italian media publications from 2019 to 2025, which reveal a significant number of lexical innovations, among which a distinct group is represented by eco-neologisms (e-fuel, emissioni climalteranti, politiche intersettoriali, etc.). The methodological framework combines discourse analysis, cognitive and pragmatic approaches, which makes it possible to trace both the semantic evolution of new terms and their communicative potential in different contexts. The results of the study demonstrate that eco-neologisms not only reflect sociocultural realities but also actively shape public perceptions of new values in contemporary European society, in particular environmental awareness, innovation, and international cooperation. These findings highlight the growing role of language in promoting ecological thinking and contribute to a deeper understanding of the interplay between linguistic creativity and social change.
subject: Articles
  topic: section
subject: eco-neologism, eco-neological collocation, sociocultural realities, ecological discourse, semantic calque
  topic: keywords
creator: Anastasiia Seliverstova
rights: Copyright (c) 2025 Анастасія Селіверстова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 215
ending page: 222
doi: 10.17721/2663-6530.2025.48.17

FUNCTIONS OF FRENCH-LANGUAGE TOURIST TEXTS IN THE CONTEXT OF PHILOLOGICAL ANALYSIS
type: item
description: In the article, several functions performed by French-language tourist texts in the communicative space were identified with the help of philological analysis. The most widespread is the informative function, as such texts aim to familiarize the reader with the features of a particular tourist destination. At the same time, the emotional-expressive function is manifested in the texts, stimulating the reader’s interest, creating a positive emotional background, and encouraging further exploration of the topic. The nominative function helps to present key concepts and phenomena in a structured way, ensuring accuracy and unambiguity in information perception. The evaluative function makes as an indirect influence on the reader’s attitude, emphasizing the advantages and relevance of gastronomic tourism. The appellative function actively works in the texts to prompt the action. The descriptive function helps the reader to visualize tourist images, making the journey imaginable, while the compensatory function replaces the direct experience of those unable to travel with verbal experience. Despite the rather large amount of information, the tourist text maintains a certain conciseness, which is a manifestation of the concisive function of discourse.
subject: Articles
  topic: section
subject: : tourist texts, philological analysis, communicative functions, gastronomic tourism
  topic: keywords
creator: Anastasiia Ostapchuk
creator: Dmytro Chystiak
rights: Copyright (c) 2025 Анастасія Остапчук https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 201
ending page: 214
doi: 10.17721/2663-6530.2025.48.16

TOPONYMS IN THE CONTEXT OF LOPE DE VEGA’S WORKS
type: item
description: This article examines the originality of Lope de Vega's work. He was a representative of the Spanish Baroque, the founder of classical Spanish drama, which combined elements of comedy and tragedy. Lope de Vega was not a reformer in the field of dramaturgy in the full sense of the word, but he resolutely refused the principle of “unity of place, time and action” adopted at that time. However, the parameter of “place” remains significant for the outstanding author. Therefore, an important element of Lope de Vega’s style are toponyms, which perform various functions in his works, transforming from a real sign into an artistic one: the place of the event is often transformed into a city where the event takes place, and is interpreted as an element of visual perception, as a work of art (an echo of theoretical studies of the Renaissance), or as a panorama (the understanding of the world in the Baroque period). In the works of Lope de Vega, the city is often decorated with attributes of Baroque architecture, turning into a theatrical stage, and everyday life in the city is accompanied by an atmosphere of holiday. But at the same time, the city carries the concept of threat and death, since in the "human anthill" anyone can easily lose not only their body, but also their soul. Or, conversely, the city can symbolize the peace of their parents' home. In Lope de Vega’s artworks, toponyms artistically represent both real Spanish locations and serve as the basis for intrigues and conflicts characteristic of his prose or verse works. By setting his plays in recognizable or familiar places, Lope de Vega seeks to establish a connection with the society of his time and have a greater impact on the audience.
subject: Articles
  topic: section
subject: Lope de Vega, drama, comedy, toponyms, baroque, plot, fiction
  topic: keywords
creator: Olena Orlychenko
creator: Iryna Smushchynska
rights: Copyright (c) 2025 Олена Олена https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 180
ending page: 200
doi: 10.17721/2663-6530.2025.48.15

CULTURAL CODES IN FRENCH NEOLOGISMS: BETWEEN TRADITION AND MODERNITY
type: item
description: The article explores the role of neologisms in the French language as a tool for adapting to social transformations, technological progress, and globalization. Neologisms – new words, word combinations, or meanings – reflect cultural trends, enrich communication, and make language alive and open to innovation. They arise to denote new concepts, technologies, and social phenomena, and, initially perceived as unusual, may eventually enter active use or disappear. The article presents a classification of neologisms by origin, scope, method of creation, and duration of existence. Particular attention is paid to the influence of technological progress, social change, ecology, cultural globalization, and language policy on the formation of neologisms. Analyzing examples – from coronapéro and distanciel to écriture inclusive and zéro déchet – the article demonstrates how the French language combines tradition and innovation, remaining relevant thanks to the flexibility and creative participation of native speakers. Neologisms act as markers of the era, reflecting the spirit of the times and the challenges facing society.
subject: Articles
  topic: section
subject:
  topic: keywords
  value: French neologisms, cultural codes, language tradition, language modernization, word formation, semantic shifts, borrowing, language identity, cultural adaptation of neologisms, cultural trends, technological progress, globalization, language policy
creator: Natalia Myronova
rights: Copyright (c) 2025 Наталя Миронова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 172
ending page: 179
doi: 10.17721/2663-6530.2025.48.14

PERSONALISATION OF FINANCIAL DISCOURSE BASED ON MATERIAL FROM SPANISH BANKING WEBSITES
type: item
description: The article investigates various ways of personalising financial discourse employed by Spain’s most popular banks on their websites to attract new customers. The analysis focuses on the personalisation tactics applied by these banks, the linguistic means through which they are realised, and the pragmatic functions they perform. These tactics serve a variety of pragmatic functions, including creating a personalized effect, establishing a friendly and informal tone of communication, fostering inclusiveness and sense of partnership, giving voice to the customer, motivating and encouraging the customer to take action, emphasizing the benefits and value of the product, creating the effect of dialogue with customer, attracting attention and engaging the addressee in communication, providing instructions and step-by-step guidance, actualizing action, creating the effect of spatial presence, distributing roles, increasing the customer’s loyalty to the bank and building trust. The study makes a significant contribution to understanding how the mechanisms of personalisation of financial discourse work and may be useful for further research in the fields of pragmatics, communicative linguistics, and marketing communications.
subject: Articles
  topic: section
subject: financial discourse, personalisation, Spanish banking websites, strategies, personalisation tactics, linguistic means, pragmatic functions
  topic: keywords
creator: Veronika Rohova
rights: Copyright (c) 2025 Вероніка Рогова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 158
ending page: 171
doi: 10.17721/2663-6530.2025.48.13

LINGUISTIC REDUNDANCY AS A POETICS OF THE ORDINARY IN ERIC ROHMER'S «THE GREEN RAY»
type: item
description: The article analyzes the linguistic strategies in Eric Rohmer's film, focusing on the phenomenon of linguistic redundancy as artistic means of expressing existential themes. The study reveals how E.Rohmer uses linguistic redundancy not just as a stylistic device, but as a powerful tool for conveying the internal state of the characters and their existential quest. The author analyzes how pauses, repetitions, incomplete sentences, and phatic communication become the means of expressing psychological tension and the impossibility of real communication. The theoretical basis of the research is based on the concepts of Roman Jakobson (phatic function of language), Roland Barthes (banalité signifiante) and Maurice Blanchot (speech of everyday life), which allows us to better understand how the linguistic redundancy in the film reflects contemporary communicative paradoxes. Particular attention is paid to the way E. Rohmer transforms seemingly ordinary dialogues into complex psychological constructions. The article emphasizes the relevance of this issue in the modern world, where communication is often reduced to formal exchanges of phrases, and genuine dialogue becomes a deficit.
subject: Articles
  topic: section
subject: linguistic redundancy, poetics of the everyday, phatic communication, speech strategies, communicative paradoxes
  topic: keywords
creator: Kateryna Honchar
rights: Copyright (c) 2025 Катерина Гончар https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 151
ending page: 157
doi: 10.17721/2663-6530.2025.48.12

AUTOMATIC SPEECH RECOGNITION OF SPANISH: SOCIOLINGUISTIC FACTORS OF ACCURACY AND ERROR TYPOLOGY
type: item
description: The article investigates the effectiveness of Automatic Speech Recognition (ASR) for Spanish based on a corpus of 304 audio recordings of speakers of different ages, genders, and accents. The aim of the study is to evaluate the accuracy of Google Speech-to-Text, identify common errors, and determine the impact of sociolinguistic factors on transcription quality. The analysis employs WER and CER metrics, as well as the number of substitutions, deletions, and insertions. The results revealed an average accuracy of 94.7 %, with substitutions being the predominant error type. The highest accuracy was achieved for speakers with a northern peninsular accent, while the lowest was observed in teenagers and speakers of the Argentinian variety of Spanish. The practical value of this study lies in the possibility of improving ASR models by taking into account dialectal and social characteristics of speakers.
subject: Articles
  topic: section
subject: automatic speech recognition, Spanish, ASR, WER, CER, accent, sociolinguistics
  topic: keywords
creator: Yuliia Tarasenko
rights: Copyright (c) 2025 Юлія Тарасенко https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 142
ending page: 150
doi: 10.17721/2663-6530.2025.48.11

BEZPEKA: ETYMOLOGY OF THE CONCEPT
type: item
description: The article examines the etymology of the concept of bezpeka (“security/safety”) in Ukrainian linguoculture, focusing on the reconstruction of the morphological form and semantics of the primary lexemes used for its verbalization. The author demonstrates that the lexeme bezpeka has Proto-Slavic roots, while its morphemes are of Proto-Indo-European origin. The earliest lexico-grammatical construction denoting the concept in the Slavic languages should be regarded as the combination of the noun *pex/*pek with the preposition bez. Such a construction could have originated in the Proto-Indo-European period, since corresponding concepts in many European languages are based on a similar conceptual scheme. The lexeme *pex/*pek originally had syncretic semantics, denoting both threatening factors symbolized by the effect of fire on the human body and the negative physical and emotional experiences caused by these factors. The study revealed that the prepositional-nominal construction could also serve as a conceptual metaphor, in which the nominal component referred to the name of a deity personifying danger. The lexemes безпека, bezpeka, bezpek, bezpech should be considered archaic variants of the name of the concept. The semantics of this concept reflects the practical and symbolic significance of fire in the early Indo-European community. The author hypothesizes that the primary root *pex- (later *pek-) derived from the interjection *pex, which imitated the sound of a fire flare and functioned as a warning of danger, appealing to the prior human experience of physical and emotional pain. The results of the study serve as a starting point for analyzing the security-related derivatives of the root *pex-/*pek- in various Indo-European languages, with the intention to test the proposed hypothesis.
subject: Articles
  topic: section
subject: security, safety, secure, safe, etymology, Ukrainian language, Slavic languages, Indo-European languages
  topic: keywords
creator: Yuliia Bobyr
rights: Copyright (c) 2025 Юлія Бобир https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 124
ending page: 141
doi: 10.17721/2663-6530.2025.48.10

LANGUAGE STRATEGIES OF INFLUENCE IN ANTI-CRISIS COMMUNICATION OF POLITICAL DISCOURSE: LINGUISTIC-PRAGMATIC ASPECT
type: item
description: The article is devoted to the linguopragmatic analysis of anti-crisis communication in political discourse in the context of contemporary challenges: social protests, the COVID-19 pandemic, migration crisis, environmental disasters, and international conflicts, particularly the Russian-Ukrainian war. The article examines specific linguistic strategies and pragmatic means used by political leaders, government representatives, and media to predict, control, and manage crisis situations. Special attention is paid to the relationship between discursive practices and their impact on public perception of messages in crisis conditions. Anti-crisis communication is defined as a special type of political discourse with heightened pragmatic intensity; the specifics of the communicative contract under crisis conditions (asymmetry, critical importance of relevance) are revealed; linguistic means such as evaluative strategies are analyzed; and the main influence strategies are identified: informing, reassurance, mobilization, attention diversion, and responsibility shifting.
subject: Articles
  topic: section
subject: linguopragmatic analysis, political discourse, anti-crisis communication, communicative contract
  topic: keywords
creator: Anastasiia Mykhailova
rights: Copyright (c) 2025 Анастасія Михайлова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 116
ending page: 123
doi: 10.17721/2663-6530.2025.48.09

ANALYSIS OF LINGUISTIC FEATURES OF CLICKBAIT IN SPANISH ONLINE MEDIA
type: item
description: The article examines the linguistic features of clickbait headlines in the Spanish-language media space in the context of competition between traditional and digital journalism. The study is based on the material of headlines published in 2014-2025 on the websites of El País, HuffPost, Buzzfeed, Vanitatis, ABC and VICE, covering both serious and entertainment journalism. The lexical, grammatical, stylistic and pragmatic means that ensure maximum emotional involvement of the reader are considered. The analysis allowed us to identify the key strategies for creating intrigue and manipulating the audience's attention, such as hyperonyms, enumeration, first name addressing, imperative verbs, etc. The findings indicate a gradual change in the standards of news reporting - from neutral information to emotional impact and manipulation.
subject: Articles
  topic: section
subject: clickbait, headline, media, manipulation, emotional vocabulary, intrigue
  topic: keywords
creator: Mariia Kvachuk
rights: Copyright (c) 2025 Марія Квачук https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 102
ending page: 115
doi: 10.17721/2663-6530.2025.48.08

EMOTIONAL VOCABULARY AS A MEANS OF CREATING AN ATTRACTIVE IMAGE OF A HEALTHY LIFESTYLE IN THE SPANISH-LANGUAGE MEDIA SPACE (BASED ON ONLINE ARTICLES)
type: item
description: The article analyses the peculiarities of emotional vocabulary usage in terms of grammar, emotional polarity and intensity, and examines the role of this vocabulary in creating an attractive image of a healthy lifestyle in Spanish-language digital media. Thanks to the method of quantitative calculations, the predominance of vocabulary with a positive connotation (in particular, nouns and adjectives) over negative vocabulary, as well as vocabulary with a high degree of intensity, which contributes to the persuasiveness of the discourse of a healthy lifestyle, was recorded. Functional and pragmatic analysis showed that the main functions of emotional vocabulary in the studied discourse are persuasion, identification, didactic, attention-grabbing and ideological, among which the dominant function is persuasion, which positions health as the highest value, motivating the reader to adhere to a healthy lifestyle. The results of the study contribute to a broader understanding of media discourse and emphasise the central role of emotional vocabulary as a means of influencing the audience in the discourse of a healthy lifestyle.
subject: Articles
  topic: section
subject: emotional vocabulary, Spanish-language media discourse, healthy lifestyle, persuasiveness, functional-pragmatic aspect
  topic: keywords
creator: Anna Zikranets
rights: Copyright (c) 2025 Анна Зікранець https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 89
ending page: 101
doi: 10.17721/2663-6530.2025.48.07

ORIGIN AND EVOLUTION OF THE SPANISH LANGUAGE IN LATIN AMERICA
type: item
description: The article investigates the historical background, sociolinguistic factors, and structural-linguistic consequences of the formation of the Spanish language in Latin America. It examines the process of shaping the American variety of Spanish as a result of prolonged colonial development, intensive contact with indigenous languages, and continuous interaction between European and local cultural codes. The study identifies the main stages in the evolution of Spanish from the period of the conquest to the present day and characterizes its phonetic (seseo, yeísmo, /s/ elision, /n/ velarization), morphological (voseo, ustedeo), and lexical (indigenisms, archaisms, anglicisms) features. Particular attention is given to the issue of linguistic interference, bilingualism, and the influence of indigenous substrates (Nahuatl, Quechua, Guaraní) on the phonetic and grammatical structure of the language. It is shown that the varieties of Spanish in different regions of the Americas (the Caribbean, the Andes, the Río de la Plata, and Central America) form a polycentric system with consolidated internal norms. A comparison of the features of American Spanish with the southern dialects of Spain (Andalusian and Canarian) makes it possible to identify archaic features and regularities of typological affinity. The study deepens the current understanding of the variation and polycentric nature of the Spanish language, revealing the dynamics of linguistic identity formation under conditions of multilingualism and cultural interaction. The methodological basis of the research combines historical-comparative, typological, areal, and sociolinguistic analyses, ensuring a comprehensive approach to the object of study. The results obtained have practical significance for the teaching of comparative linguistics, linguistic cultural studies, and Romance philology and may also be applied in further research on language contact, language policy, and sociolinguistic typology.
subject: Articles
  topic: section
subject: Spanish language, Latin America, linguistic interference, bilingualism, areal differentiation, indigenisms, historical evolution, polycentrism, variationism
  topic: keywords
creator: Nina Korbozerova
rights: Copyright (c) 2025 Ніна Корбозерова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 77
ending page: 88
doi: 10.17721/2663-6530.2025.48.06

THE PROBLEM OF LANGUAGE PERSONALITY FORMATION IN CONTEMPORARY FRENCH MEDIA DISCOURSE
type: item
description: The article examines the functioning of linguistic personality in contemporary French media discourse, particularly through the example of the HugoDécrypte media project. Attention is given to the structural levels of linguistic personality, their manifestation in the digital environment, and the specifics of self-presentation in the context of social platforms. The article also emphasizes the specificities of self-presentation in the new formats of digital interaction, where the media figure acts as an active creator of social senses. The analysis is supported by elements of cognitive and pragmatic approaches, allowing a deeper understanding of the strategic nature of communicative behavior in the French media space.
subject: Articles
  topic: section
subject: media discourse, linguistic personality, digital communication, speech stylistics, communication personalization, media text
  topic: keywords
creator: Olena Volovik
rights: Copyright (c) 2025 Олена Воловік https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 69
ending page: 76
doi: 10.17721/2663-6530.2025.48.05

SENSE STRUCTURE OF L. CAPUANA’S NOVEL OF VERISM “THE MARQUIS OF ROCCAVERDINE”
type: item
description: The article focuses on sense field in L. Capuana’s novel of verism “The Marquis of Roccaverdine”. The main regularities of quantization information in the novel of verism have been established. Such regularities depend on factors that counteract the openness of information dissemination channels. Two factors have been identified that create the coherence of the sense field at the global semantic level: polarized evaluation and isotopy. It has been shown that the novel's sense field has a nucleus (dominant and background), a pre-nuclear zone, and a periphery. The nature of the nucleus (dominant or background) determines the evaluation (negative or positive), which is predominantly stable and extends to the pre-nuclear zone (dwelling, household items) and the peripheral zone (natural phenomena). The dominant nucleus is forming by referent-subjects (characters from the upper classes) and has a negative evaluation (as an expression of the author's idea of depicting the crisis of the nobility in Sicily in the post-unification period). The background nucleus is forming by referent-subjects (characters from the lower and lower-middle classes) and has a positive evaluation. The other factor that creates the coherence of the sense field at the global semantic level is isotopy. The semantic component of tropes (similes, personifications, gradations) and verbs of speech is characterized by regularity and recurrence, forming isotopies at the global semantic level. Within the novel, two sets of semantic components can be identified that are used in all elements of the novel's plot (exposition, rising action, climax, falling action, resolution): 1) semantic component of tropes expressing destruction and uncontrollability; 2) verbs of speech with an emotional component expressing anger, rage.
subject: Articles
  topic: section
subject: linguostylistics, linguopragmatics, mening field, global semantic level, polarized referent groups, isotopy, Italian verism
  topic: keywords
creator: Valeriia Okhrimenko
rights: Copyright (c) 2025 Валерія Охріменко https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 47
ending page: 68
doi: 10.17721/2663-6530.2025.48.04

THE CATEGORY OF FULL ENGLISH BORROWINGS IN CONTEMPORARY FRENCH MEDIA DISCOURSE
type: item
description: The article examines one of the categories of English borrowings in contemporary French – full (integral) borrowings, that is, lexical units that retain the morphophonological structure and semantics of the source language. A classification of such anglicisms is presented based on morphological, semantic, and functional criteria. The main identified subgroups include full lexical borrowings proper, occasionalisms, abbreviations and acronyms, as well as phraseological units and expressions. Particular attention is paid to the analysis of xenisms and peregrinisms, foreign elements denoting English-specific realities, which exist at various levels of integration into the French linguistic environment. The article also addresses controversial aspects of classification and terminological inconsistencies. Emphasis is placed on the evolutionary nature of borrowings and their ability to change status and adapt to a new linguistic system.
subject: Articles
  topic: section
subject: anglicisms, full borrowings, integral borrowings, xenism, peregrinism, lexical integration, French language, press, foreign elements
  topic: keywords
creator: Vira Ruban
rights: Copyright (c) 2025 Віра Рубан https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 35
ending page: 46
doi: 10.17721/2663-6530.2025.48.03

PERIPHRASTIC CONSTRACTIONS WITH GERUND IN SPANISH LANGUAGE OF THE XII CENTURY
type: item
description: This article regards the problem of formation, semantic and usage of the periphrastic constructions with gerund in Spanish language of the XII century based on the poem “El Cantar de mio Cid” (the first literary legacy written in Spanish in the beginning of the XII century). This problem is regarded in context of scientific aspectology studies of different linguists who investigated this problem. Verbs participating in formation of periphrastic constructions with gerund are classified in the article. The analysis of aspectological meanings of the periphrastic gerund constructions with the verbs ir, estar, andar, seer is realized. The results of the study show that the desemantization process of the verbs ir, estar, andar, seer in combination with gerund testifies that in the XII century the clear trend towards the formation of grammaticalized aspectual periphrastic constructions with gerund exists in Spanish language, that is a phenomenon of analytism in grammar system of Spanish language.
subject: Articles
  topic: section
subject: aspectology, aspectuality, periphrastic construction, gerundial periphrasis, grammaticalization, desemantization, analytism
  topic: keywords
creator: Lidiia Korzova
creator: Olena Obruchnykova
rights: Copyright (c) 2025 Лідія Корзова , Олена Обручникова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 25
ending page: 34
doi: 10.17721/2663-6530.2025.48.02

MODULAR ANALYSIS OF MONO- AND POLYSYNONYMIC CONSTRUCTIONS (based on the material of modern French fiction)
type: item
description: This study uses modular analysis (syntagmatic, propositional and boundary modules) of mono- and polypredicative mono- and polysynonymic grammaticalized and agrammaticalized utterances of modern French fiction. A transformational method and a procedure of inverse reconstruction (discourse → language ) are used to construct virtual (linguistic) synonymic series, to identify the primary structure and to determine the semantic and syntactic peculiarities of each transformant. By means of the linguo-stylistic and interpretative analyses the author’s idiostyle features are revealed and the co(n)textual (linguistic and / or situational) pertinence of the actualized preferential options is justified. It is proven that mono- and polypredicative mono- and polytransformational structures with mono- or polysynonymy at the level of a syntagma or utterance with different key lexemes (nominal, adjective, verbal, participle, gerundial, adverbial, numeral, pronominal, interjectional) represent reduced, redundant and quantitatively equacomponential preferential options, transformants of primary structures with elimination, accentuation of new co(n)textual referents, extension with pronouns, adverbs, verbs and presentatives, with conversion of components, etc. It is found that they are actualized according to certain ludic strategies, writer’s idiostyle or communicative intention to (doubly) focalize certain referents using syntactic intonation and restriction markers, as means of specialized focalization, to avoide the reactualization of intra- or intertextually introduced components, to syntactically “balance” the co(n)text or to exteriorize certain types of agrammaticalized synonymic constructions, authorial occasionalisms.
subject: Articles
  topic: section
subject: co(n)textual pertinence, modular analysis, primary structure, reduced, redundant and quantitatively equacomponential preferential option, syntactic mono- and polysynonymy
  topic: keywords
creator: Anastasiia Lepetiukha
rights: Copyright (c) 2025 Анастасія Лепетюха https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 7
ending page: 24
doi: 10.17721/2663-6530.2025.48.01

Ukrainian translation of excerpts from the novel «Les Misérables» by Victor Hugo
type: item
description: The translation was performed by students of group Pa 17-22 of the Faculty of German Philology and Translation of the Kyiv National Linguistic University as part of independent work in the discipline "Propaedeutic Course of Translation of French Fiction into Ukrainian"
subject: Translations
  topic: section
creator: under the supervision of N. V. Myronova
rights: Copyright (c) 2025 під керівництвом Н. В. Миронової https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 232
ending page: 244
doi: 10.17721/

Ukrainian adaptations of Argentine folklore works from the repertoire of Alfredo Abalos
type: item
description: TRANSLATOR'S WORKSHOP
subject: Translations
  topic: section
creator: I. Lomakina
rights: Copyright (c) 2025 Ірина Ломакіна https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 226
ending page: 231

THE PECULIARITIES OF TRANSLATING LEXICO-SEMANTIC STRUCTURES IN GIACOMO LEOPARDI’S POETRY
type: item
description: This article explores the complexities involved in translating the lexico-semantic structures found in Giacomo Leopardi’s poetry, one of the greatest figures in Italian and world literature. By focusing on rhythmic and intonational challenges, it reveals the pivotal role of preserving the poet’s philosophical depth in the target language. The study compares the distinct translation approaches of Mykhailo Orest and Hryhorii Kochur, who each attempted to capture Leopardi’s nuanced blend of existential contemplation and lyrical beauty. Special attention is given to the cultural and historical circumstances that shaped Leopardi’s trademark pessimism, demonstrating how those factors demand strategic adaptation and compromise on the part of translators. Consequently, the article highlights not only the diverse methods employed to maintain the poet’s unique tone and imagery but also the broader implications of these methods for the evolution of Ukrainian literary translation. The concluding section outlines possible directions for future research, emphasizing the significance of interdisciplinary approaches that integrate literary analysis, linguistic theory, and cultural studies. Ultimately, the author argues that any successful rendering of Leopardi’s poetic oeuvre must account for both the textual intricacies of his language and the profound emotional resonance embedded in his philosophical vision, making his works a perpetual challenge and a source of fascination for translators worldwide. _______________ References Aleksienko, (1988). Svit poezii Dzhakomo Leopardi. U Dzhakomo Leopardi. Poezii (s. 5–32). Kyiv: Dnipro. Ivleva, O. (2025). Svit Dzhakomo Leopardi v interpretatsii perekladachiv. Mariupolskyi molodizhnyi naukovyi forum: tradytsiini y novitni aspekty doslidzhennia i vykladannia inozemnykh mov i literatury. Data zvernennia 18 sichnia 2025. Retrieved from https://mu.edu.ua/storage/MSU/pages/conferences/2021/ Bellucci, G. (1996). Leopardi e i contemporanei: test…
subject: Articles
  topic: section
subject: translation, Leopardi, lexico-semantic structures, pessimism, philosophy, poetic form, Ukrainian, Italian language
  topic: keywords
creator: Olha Karpan
rights: Copyright (c) 2025 Ольга Карпань https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 217
ending page: 225
doi: 10.17721/2663-6530.2025.47.20

NARRATIVE CHARACTERISTICS OF ISABEL ALLENDE'S WORK "THE HOUSE OF THE SPIRITS"
type: item
description: The article is devoted to the study of narratology as a branch of the modern direction of the analysis of works of art in the theoretical aspect. A theoretical review of the definitions of the concept of "narratology" in foreign and domestic works on literary studies, linguistics and other related disciplines has been carried out. The typological status of the narrator in the narrative paradigm of the text has been studied and described. It has also become important to clarify the main types of narrators by functional parameters, as well as the differentiation of the basic principles for the literary text. Narratology allows for the analysis of the structural organization of a work of art and the interaction between the author and the reader, which makes it possible to objectively evaluate the results of the author's creative work. The subject of study of narratology is the nature, form and functioning of the narrative, and attention is focused on the possible relationships between the story and the narrative text. Literary works written in the style of magical realism represent the presentation of an idea in a fantastic, unreal and strange way in the most ordinary and everyday life. Magical realism seeks to give plausibility to the unreal, preserving the everyday nature of the fantastic as an attitude to life. The narrative features of the prose work of magical realism are studied as a way of conveying emotions, moods, the author's life position, and universal human values. The structure of narration typical for works of this genre is analyzed. ________________ References: Genette, J. (1998). Figures III. Brooks, C., & Warren, R. P. (1949). Theory of literature. Marquez, G. G. (1967). One hundred years of solitude. Allende, I. (1982). The house of spirits. Ricardo Gullón (1973). El realismo mágico y la novela hispanoamericana. Franz Roch (1925). Nach-Expressionismus. Magischer Realismus: Probleme der neuesten europäischen Amelia Valcarcel (2001). La memoria y el pe…
subject: Articles
  topic: section
subject: narratology, work of art, author, narratological concept, magical realism, discourse
  topic: keywords
creator: Inna Navarenko
creator: Yuliia Nevynna
rights: Copyright (c) 2025 Інна Анатоліївна Наваренко (м. Київ, Україна) inna.navarenko@knlu.edu.ua Інна Анатоліївна Наваренко (м. Київ, Україна) inna.navarenko@knlu.edu.ua , Юлія Невинна https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 207
ending page: 216
doi: 10.17721/2663-6530.2025.47.19

COMPARATIVE PHONETICS OF UKRAINIAN AND SPANISH LANGUAGES: DIFFICULTIES FOR UKRAINIAN-SPEAKING STUDENTS
type: item
description: The article examines the phonetic features of Spanish and Ukrainian languages, focusing on the difficulties Ukrainian-speaking students face when learning Spanish pronunciation. The study highlights specific phonetic challenges arising from the differences between the phonetic systems of both languages. To address these challenges, a hierarchy of sound difficulty is proposed to aid the learning process. The research is based on a comparative analysis of Spanish and Ukrainian phonetic systems, offering practical insights for teachers to improve pronunciation instruction. The developed hierarchy serves as a tool for optimizing phonetic training and enhancing the effectiveness of Spanish language education for Ukrainian speakers. ________________ References: Gavrilova, O. V., & Gnatisheva, O. O. (2024). Distanciini metody ta pryjomy navchannia fonetyky anhliiskoi movy [Distance methods and techniques of teaching English phonetics]. Innovatsiina pedahohika [Innovative Pedagogy], 71(1), 41–45. Dubchak, O. (2020). Chuty ukrainskoiu. U sviti zvukiv i bukv [Hearing Ukrainian. In the world of sounds and letters]. Kyiv: Vikhola. Komarova, Z. I., & Rozgon, V. V. (2014). Suchasna ukrainska literaturna mova: fonetyka, orfoeppiia, hrafika, orfohrafiia [Modern Ukrainian literary language: Phonetics, orthoepy, graphics, orthography]. Uman: FOP Zhovtyi O. O. Bihych, O. B., Borysko, N. F., Boretska, H. E., et al. (2013). Metodyka navchannia inozemnykh mov i kultur: teoriia i praktyka [Methodology of teaching foreign languages and cultures: Theory and practice] (S. Yu. Nikolaieva, Ed.). Kyiv: Lenvit. Pyskach, O. D., & Hotsa, E. D. (2022). Suchasna ukrainska mova: Fonetika. Fonolohiia. Orfoeppiia [Modern Ukrainian language: Phonetics. Phonology. Orthoepy]. Uzhhorod. Moisiienko, A. K., Bas-Kononenko, O. V., Bondarenko, V. V., et al. (2010). Suchasna ukrainska literaturna mova: Leksykolohiia. Fonetyka [Modern Ukrainian literary language: Lexicology. Phonetics]. Kyiv: Znannia. Tarnopolsky…
subject: Articles
  topic: section
subject: phonetics, Spanish language, Ukrainian language, pronunciation, difficulties, comparative analysis
  topic: keywords
creator: Olena Bratel
creator: Olena Popova
rights: Copyright (c) 2025 Олена Братель, Олена Попова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 195
ending page: 206
doi: 10.17721/2663-6530.2025.47.18

TYPOLOGIES OF INTERMEDIALITY IN MODERN LINGUISTICS: PROBLEMS AND PROSPECTS
type: item
description: The article explores the main approaches to the typology of intermediality as a phenomenon of contemporary culture, art, and linguistics. Intermediality, understood as the interaction and intersection of different semiotic systems has become an essential aspect of modern communication and textual analysis. The study highlights the challenges in classifying intermedial phenomena, including the fluidity of media boundaries, the complexity of constructing universal theoretical models, and the dynamic nature of interpretation across various disciplines. Special attention is given to the methodological difficulties associated with intermediality research, particularly the need for integrative approaches that combine linguistic, semiotic, cultural, and media studies perspectives. The article emphasizes the importance of developing comprehensive typological frameworks to better understand the mechanisms of intermedial interaction. Furthermore, the study outlines the prospects for advancing typological approaches, particularly their significance for interdisciplinary research and their integration into contemporary scholarly discourse. A systematic classification of intermediality models is proposed, and the necessity of expanding methodological tools for analyzing this phenomenon is substantiated. The findings suggest that further exploration of intermediality can contribute to a deeper understanding of meaning-making processes in multimodal communication, as well as foster new directions in linguistic and media studies. _______________ References: Prosalova, V. A. (2010). Intermedialnist u systemi intertekstualnykh zviazkiv [Intermediality in the system of intertextual connections]. Actualni problemy ukrainskoi literatury i folkloru, (15), 12–18. [in Ukrainian] Fesenko, V. I. (2014). Literatura i zhyvopys: intermedialnyi dyskurs: navchalnyi posibnyk [Literature and art: intermediate aspect: a textbook]. Kyiv: KNLU. [in Ukrainian] Besson, R. (2014). Prolégomènes pour une d…
subject: Articles
  topic: section
subject: intermediality, linguistics, typology, discourse, reference, integration, semiotics, interdisciplinary research
  topic: keywords
creator: Iryna Chaiun
rights: Copyright (c) 2025 Ірина Чаюн https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 187
ending page: 194
doi: 10.17721/2663-6530.2025.47.17

SELECTION OF CULTURAL CODES IN ARTISTIC TEXTS: METHODS AND APPROACHES
type: item
description: The article is dedicated to the analysis of methods and approaches to selecting cultural codes in literature. It examines semiotic, linguistic, contextual, and intertextual analysis as key methodologies that help uncover the deep layers of cultural consciousness and identity embedded in artistic texts. The necessity of studying cultural codes for understanding socio-historical realities and fostering cultural literacy is discussed. ____________ References: Bakhtin, M. M. (1981). The Dialogic Imagination: Four Essays. (C. Emerson & M. Holquist, Trans.). University of Texas Press. Bakhtin, M. M. (1984). Rabelais and His World. (H. Iswolsky, Trans.). Indiana University Press. Barthes, R. (1967). Elements of Semiology. (A. Lavers & C. Smith, Trans.). Hill and Wang. Barthes, R. (1970). S/Z. Paris: Seuil. Barthes, R. (1977). Image-Music-Text. (S. Heath, Trans.). Hill and Wang. Gadamer, H.-G. (1975). Truth and Method. (J. Weinsheimer & D. G. Marshall, Trans.). Continuum. Gadamer, H.-G. (2004). Philosophical Hermeneutics. (D. E. Linge, Trans.). University of California Press. Genette, G. (1980). Narrative Discourse: An Essay in Method. (J. E. Lewin, Trans.). Cornell University Press. Genette, G. (1997). Paratexts: Thresholds of Interpretation. (J. E. Lewin, Trans.). Cambridge University Press. Greimas, A. J. (1983). Structural Semantics: An Attempt at a Method. (D. McDowell, R. Schleifer, & A. Velie, Trans.). University of Nebraska Press. Greimas, A. J. (1987). On Meaning: Selected Writings in Semiotic Theory. (P. Perron & F. H. Collins, Trans.). University of Minnesota Press. Lakoff, G. (1980). Metaphors We Live By. (with M. Johnson). University of Chicago Press. Lakoff, G. (1987). Women, Fire, and Dangerous Things: What Categories Reveal About the Mind. University of Chicago Press. Lévi-Strauss, C. (1955). Tristes Tropiques. (J. Weightman & D. Weightman, Trans.). Penguin. Lévi-Strauss, C. (1963). Structural Anthropology. (C. Jacobson & B. G. Schoepf, Trans.). Basic Books.…
subject: Articles
  topic: section
subject: cultural codes, literary analysis, semiotics, contextual analysis, intertextuality, critical thinking, cultural identity, socio-historical context, artistic texts, cultural literacy
  topic: keywords
creator: Natalia Myronova
rights: Copyright (c) 2025 Наталя Миронова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 182
ending page: 186
doi: 10.17721/2663-6530.2025.47.16

THE FRENCH CULTURAL SPACE IN THE ASPECT OF AMERICANIZATION: A LINGUOCOGNITIVE PERSPECTIVE
type: item
description: The article presents the results of a comprehensive study on the impact of Americanization on the evolution of France’s cultural space. It analyzes the process and outcomes of the incorporation of American linguocultural realities into the formation of the country’s linguistic worldview. It has been established that American expansion has contributed, on the one hand, to the development of a different mode of linguistic thinking under the influence of linguistic unification due to English, and on the other, to the modification of the conceptual framework of the recipient French culture. The sectors of the French cultural space most sensitive to the adaptation of Americanisms have been those lacking native analogs or equivalents, such as business, lifestyle, technology, and culture. The key theoretical foundation of this study is the concept of linguocultural transfer, which refers to the process of borrowing words, expressions, images, and culturally specific concepts from one culture into another. This process is accompanied by the assimilation, hybridization, or competition of these elements within the recipient culture. Assimilation involves the introduction of culturally specific concepts into the French cultural space along with their original designations (direct borrowing of terms, calquing), whereby they remain phenomena of the source culture. Hybridization fosters the creation of new meanings and concepts through intercultural conceptual integration, which modifies the semantic content of a concept, leading to the formation of new conceptual categories. Competition manifests in the critique of Americanization as a threat to French identity and resistance to American realities. The cognitive effects of linguocultural transfer are evident at multiple levels, altering the worldview of the recipient culture, including changes in everyday practice scenarios and established norms. This process gives rise to hybrid cultural models that combine local and borrowed e…
subject: Articles
  topic: section
subject: Americanization, national cultural space, borrowing, linguocultural transfer, conceptual integration
  topic: keywords
creator: Lada Klymenko
creator: Tetiana Burmistenko
rights: Copyright (c) 2025 Лада Клименко, Тетяна Бурмістенко https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 165
ending page: 181
doi: 10.17721/2663-6530.2025.47.15

COMMUNICATIVE-DISCURSIVE STRATEGIES OF CONSTRUCTING THE IMAGE OF CHINA IN THE UKRAINIAN INFORMATION SPACE
type: item
description: The article examines communicative-discursive strategies for forming China’s image in the Ukrainian information space, which are based on genre-discursive and linguopragmatic approaches that allow systematizing genre-specific features of information presentation and identifying rhetorical techniques and communicative strategies characteristic of news agencies, analytical editions, economic and socio-political media, as well as social platforms, including Facebook, Telegram, YouTube, and Medium, which ensures the multidimensionality of media discourse research and contributes to identifying their influence on the formation of the country’s international image. The study employs methods of discourse analysis, content analysis, and comparative analysis, which enable distinguishing dominant rhetorical techniques and genre characteristics of information presentation that shape an ambivalent perception of China’s image in the Ukrainian information space, confirming the multifaceted nature of media positioning approaches for international actors. ______________ References: Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. London: Longman. https://www.felsemiotica.com/descargas/Fairclough-Norman-Critical-Discourse-Analysis.-The-Critical-Study-of-Language.pdf van Dijk, T. A. (2008). Discourse and Power. London: Palgrave Macmillan. Foucault, M. (1972). The Archaeology of Knowledge. London: Tavistock Publications. https://books.google.com.ua/books?id=kyKuUTYEn5sC&pg=PR3&hl=ru&source=gbs_selected_pages&cad=1#v=onepage&q&f=false Perelman, Ch. (1982). The Realm of Rhetoric. Notre Dame: University of Notre Dame Press. Nye, J. S. (2005). Soft Power: The Means to Success in World Politics. New York: Public Affairs. http://www.tinyurl.com/2b5wv9az Fuchs, C. (2021). Social Media: A Critical Introduction (3rd ed.). London: Sage. https://fuchsc.net/wp-content/SocM_Preface_Intro.pdf Ukrinform. (2021, April 22). Kytai vzyav zobov'iazannia do 2060 roku dos…
subject: Articles
  topic: section
subject: China, communicative-discursive strategies, communicative tactics, Ukrainian media, media discourse, linguopragmatic approach, media representation, information space
  topic: keywords
creator: Song Qin
rights: Copyright (c) 2025 Сунь Цин https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 154
ending page: 164
doi: 10.17721/2663-6530.2025.47.14

FUNCTIONS OF ITALIAN NEOLOGISMS IN PUBLICISTICS
type: item
description: This article examines the functional aspects of Italian neologisms in modern journalistic discourse, particularly their role in reflecting social, cultural, and technological changes. The study explores the main prerequisites for the emergence of neologisms in contemporary Italian vocabulary, focusing on the influence of technological advancements, digitalization, and internet communication. The author identifies six primary functions of neologisms: nominative, informative, aesthetic, pragmatic, communicative, and cognitive, each of which plays a distinct role in mass media discourse. A specific subtype of the informative function-informative-compressive – is also highlighted. This function involves linguistic compression (abbreviation) as a strategy for efficient information transmission. The analysis is based on a corpus of examples from contemporary Italian periodicals, including Corriere della Sera and Il Sole 24 ORE. The study underscores the importance of each function in linguistic practice, emphasizing how neologisms contribute to language adaptation in response to evolving societal and communicative needs. Additionally, attention is given to the potential impact of these linguistic innovations on media consumption and public discourse, illustrating their role in shaping contemporary language use. _____________ References: Koval, L. (2011). Ekspresyvna funktsiia neolohizmiv u movi suchasnoho hazetnoho dyskursu. Naukovi Zapysky. Seriia: Filolohichni nauky (movoznavstvo), (100), 78–81. Moseichuk, M. (2012). Publitsystychnyi dyskurs yak kontekst realizatsii komunikatyvnoho vplyvu na masovoho adresata. Visnyk Zhytomyrskoho derzhavnoho universytetu imeni Ivana Franka, (65), 174–177. Retrieved from http://nbuv.gov.ua/UJRN/VZhDU_2012_65_36 Tretiakova, V. (2019). Funktsionalno-prahmatychna misiia neolohizmiv u movi. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu. Seriia: Filolohiia, 42(1), 156–159.
subject: Articles
  topic: section
subject: functions of neologisms, linguistic innovations, journalistic discourse, digitalization, contemporary Italian newspapers
  topic: keywords
creator: Anastasiia Seliverstova
rights: Copyright (c) 2025 Анастасія Селіверстова https://creativecommons.org/licenses/by-sa/4.0
date: 2025-04-01
publication date: 2025-04-01
starting page: 144
ending page: 153
doi: 10.17721/2663-6530.2025.47.13