THE PROBLEM OF LANGUAGE PERSONALITY FORMATION IN CONTEMPORARY FRENCH MEDIA DISCOURSE
DOI:
https://doi.org/10.17721/2663-6530.2025.48.05Keywords:
media discourse, linguistic personality, digital communication, speech stylistics, communication personalization, media textAbstract
The article examines the functioning of linguistic personality in contemporary French media discourse, particularly through the example of the HugoDécrypte media project. Attention is given to the structural levels of linguistic personality, their manifestation in the digital environment, and the specifics of self-presentation in the context of social platforms. The article also emphasizes the specificities of self-presentation in the new formats of digital interaction, where the media figure acts as an active creator of social senses. The analysis is supported by elements of cognitive and pragmatic approaches, allowing a deeper understanding of the strategic nature of communicative behavior in the French media space.
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