COMMUNICATIVE-DISCURSIVE STRATEGIES OF CONSTRUCTING THE IMAGE OF CHINA IN THE UKRAINIAN INFORMATION SPACE

Abstract

The article examines communicative-discursive strategies for forming China’s image in the Ukrainian information space, which are based on genre-discursive and linguopragmatic approaches that allow systematizing genre-specific features of information presentation and identifying rhetorical techniques and communicative strategies characteristic of news agencies, analytical editions, economic and socio-political media, as well as social platforms, including Facebook, Telegram, YouTube, and Medium, which ensures the multidimensionality of media discourse research and contributes to identifying their influence on the formation of the country’s international image. The study employs methods of discourse analysis, content analysis, and comparative analysis, which enable distinguishing dominant rhetorical techniques and genre characteristics of information presentation that shape an ambivalent perception of China’s image in the Ukrainian information space, confirming the multifaceted nature of media positioning approaches for international actors.

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