WRITTEN GAMBLING DISCOURSE IN SPANISH

Abstract

The aim of our studies is to suggest the definition of gambling discourse, to define its types and to describe lexico-grammar, sintactic and graphic peculiarities of the texts included in gambling discourse. The studied discourse belongs to institutional and ritual discourse because gambling games possess rules which the gamblers should follow obligatorily. Gambling discourse is represented by oral and written form. We determine various types of texts belonging to the gambling discourse: advertising texts in the sphere of gambling; specialized texts of gambling discourse; texts of gamblers’ communication during the game and outside the game. Among lexical resources of gambling discourse we single out gambling terms, words of positive evaluation, metaphors, metonymy, hyperbole, comparison. Grammar and syntactic resorces include nominative and imperative sentences, rhetoric questions which communicate a dialogue character to written gambling discourse and motivate potential gamblers to play. Graphic means are characterized by the use of symbols, numbers, verbal and non verbal resources, such as change of colors and sizes, capitalization, animation, outlined text, links to other web pages dedicated to gambling. The range of lexical, grammar, syntactical and graphic means represent a positive image of a game and incent the gamblers to play. The texts of gambling discourse perform nominative, informative and expressive functions.

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